As regular blog readers will know, I've tried really hard over the past few years to cut back on my carbon emissions.
I'm going to post later today outlining the actions I've taken, hopefully to illustrate that almost all of them have been painless AND have saved me serious money ;-)
... but for now, please sign up to 10:10 this morning - I have - and I'm pretty sure there's no good reason why 100% of people who read this post couldn't reduce their emissions by 10% by 2010.
The BBC covered the launch yesterday ... and today's Guardian has widespread coverage of the campaign.
Go on - sign up :-)